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Strategic PR for Tech & AI in DACH

We translate complex innovation into credible narratives that journalists respect and decision-makers trust.

We help TECH COMPANIES and 
EXECUTIVES turn strategic PR into visibility, trust, and sustainable brand growth.

Building Brand Value

20

Years of Experience

10+

Brands Supported

3

Key Markets:

Germany, Austria,

and Switzerland

200+

Active Media Contacts

The reality for many tech companies

Great Work. Little Visibility.

Your offering is strong, but your brand isn’t seen where it truly matters. Visibility exists, but not in the right places.

No Clear Positioning.

Your message is broad, your story unclear. Without a strong narrative, media and audiences don’t know why you matter.

Visibility Without Authority.

You may be present, but not yet perceived as a credible, trusted voice. Attention doesn’t automatically create trust.

Too Much Effort. Too Little Return.

Time and budget are invested, yet visibility doesn’t translate into clients, trust, or measurable success.

What You Get

Increased visibility that attracts the right clients and partners
Strong brand credibility that shortens sales cycles and builds trust
Strategic media presence that supports business growth and revenue
A clear market position that helps you stand out from competitors
Parallel Lines

Effective PR is not about being everywhere.
It’s about being in the right places, with the right message, at the right time.

Our Services

Our tailored PR services help you reach your target audience and communicate your message effectively.

Media Relations

Get your story featured in top-tier media in DACH (Germany, Austria, and Switzerland).

Executive Profiling

Position your leadership team as trusted experts.

Thought Leadership

Turn your expertise into influential opinions.

Crisis Communication

Protect and restore your reputation when it matters most.

Media We Work With

Die_Presse_logo
trend logo
DER STANDARD logo
Süddeutsche_Zeitung_Logo
logo-wirtschaftszeit
APA logo
Bitcoin-magazine logo
CNN logo
Logo_Kleine_Zeitung
Handelsblatt logo
logo
The_Atlantic_magazine_logo
Trending-Topics-Logo
netzwoche logo
thebanker_newlogo

Industries

Tech & AI / Enterprise Software

From EU AI Act implications to GDPR, cloud sovereignty, and digital transformation challenges — we help B2B tech and AI companies establish authority in the DACH market, translate complex innovation into credible business narratives, and position executives as trusted industry voices.

Fintech & Data Platforms

Operating at the intersection of finance and technology means navigating regulation, compliance, and trust. We support fintech and data-driven companies in building market authority, strengthening executive positioning, and communicating innovation with clarity in highly regulated environments.

HR Tech & Future of Work

As workforce transformation accelerates, credibility matters more than noise. We help HR tech and future-of-work platforms articulate their value beyond features, positioning leadership as thought leaders in skills, talent, and AI-driven organisational change.

Climate Tech & Sustainable Innovation

From EU Green Deal objectives to ESG transparency expectations, sustainable technology companies must communicate with precision. We support climate and sustainability-focused innovators in building long-term credibility and strategic visibility in Germany, Austria, and Switzerland.

Web3, Digital Assets & Emerging Technologies

Trust is the currency of emerging technologies. We help Web3 and digital asset companies navigate regulatory complexity, reputational sensitivity, and mainstream media expectations, turning technical innovation into structured, credible market positioning.

Let’s shape your public presence

About

PR Büro is led by Nikolay, a communications strategist with over 20 years of experience in corporate communications, including 16 years in the DACH region.

Having worked across complex and regulated environments, he brings a deep understanding of how organisations position themselves in demanding markets. Today, his focus lies on B2B technology and AI-driven companies seeking to establish authority in Germany and Switzerland through structured, senior-level strategic PR.

Nikolay Evstratov

How We Work

The Key to Your Success

Reviews

"Nikolay has a strong understanding of DACH media landscapes and a sharp instinct for IT stories and messages that resonate with journalists and key stakeholders. He was always a pleasure to work with, with a great personality. Highly organised and consistently professional, I recommend him as a reliable and effective partner."

Grant Currie, Sr. Director Corporate Communications

Why Us

STRONG MEDIA
NETWORK

trusted working relationships with tier-one media across Europe.

20

years of international PR experience

DEEP BUSINESS UNDERSTANDING

PR that serves real business needs, not vanity metrics.

PROVEN RESILIENCE

hands-on experience in complex situations and crisis communications.

STRATEGIC PR

Every PR strategy is tailored to your brand, goals, and audience - never off-the-shelf.
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Build Your
PR Strategy

Download our free workbook and discover how to increase visibility, credibility, and brand value.

FAQ

Shaping Reputation. Creating Value.

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